Global sports and entertainment community to open venues in Greater China (including Mainland
China, Hong Kong, Macau and Taiwan) and the Philippines

DALLAS, Nov. 12, 2019 /PRNewswire/ — Topgolf Entertainment Group, a global sports and entertainment community, continues its global expansion by entering into a franchise agreement with Sports Entertainment Asia, H.K. Limited (SEAL) with plans to open venues in Greater China (comprising Mainland China, Hong Kong,Macau and Taiwan) and the Philippines.

“This franchise partnership marks a pivotal step in the Topgolf growth story. We take a bold and purposeful approach to connecting communities around the globe, and one of the ways we are doing this is through strategic partnerships to expand our presence in international markets,” said Topgolf Chief Executive Officer Dolf Berle. “The SEAL management team has extensive experience developing iconic hospitality brands as well as food and beverage brands in this region, and we are thrilled to see this partnership come to fruition.”

Through this agreement, each Topgolf venue will be owned and operated by SEAL, which is comprised of Hong Kong-based Parkview Leisure & Entertainment Company Ltd., and SEAL TG US, LLC, led by JLM Financial Partners and Chaucer Global, both of which have extensive experience developing leading brands in the U.S. and across Asia. The SEAL franchise leaders are in active pursuit of premier destinations to highlight Topgolf’s special blend of technology and entertainment that builds and connects communities.

“We view Topgolf as an ideal entertainment destination across Greater China with a broad appeal for families, youth, companies and people of all ages wanting to connect and have fun together,” said SEAL Chairman Tony Hwang. “We are incredibly excited to be partnering with Topgolf and expanding its global sports and entertainment community to our markets.”

Currently, Topgolf operates 57 venues worldwide including 53 in the U.S., three in the United Kingdom and one in Australia. Plans are also underway to open new venues in additional U.S. and U.K. markets, as well as Mexico, Dubai and Canada. Topgolf also recently announced plans to expand in central Europe in partnership with another new franchise partner.

“We see significant white space for Topgolf’s global growth and are looking forward to expanding our technology-driven experience in new regions around the world,” said Topgolf Entertainment Group Executive Chairman Erik Anderson. “To have attracted a partner as experienced as SEAL is a testament to Topgolf’s growth journey over the last 20 years driven by unmatched experiences.”

At Topgolf venues, Guests can create meaningful experiences and discover common ground through friendly competition and fun, no matter the occasion. Venues feature a chef-driven menu, hand-crafted cocktails, live music, high-tech gaming, corporate and social event spaces, and more.

For more information about Topgolf, please visit www.topgolf.com or follow @Topgolf on Facebook, Twitter,Instagram and LinkedIn.

ABOUT TOPGOLF ENTERTAINMENT GROUP
Topgolf Entertainment Group is a global sports and entertainment community that connects nearly 100 million fans in meaningful ways through the experiences we create, the innovation we champion and the good that we do. What began as a technology that enhanced the game of golf now encompasses a range of unmatched experiences where communities can discover common ground at brand expressions including Topgolf venues, Lounge by Topgolf, Toptracer, Toptracer Range, Topgolf Swing Suite, Topgolf Studios, Topgolf Live, World Golf Tour (WGT) by Topgolf and Driving for Good.

ABOUT TOPGOLF VENUES
Topgolf venues, the first brand expression of Topgolf Entertainment Group, connect communities of fans in meaningful ways through technology, entertainment, food and beverage, and the belief that Topgolf is a place where one can discover common ground no matter the occasion. These venues feature high-tech gaming, climate-controlled hitting bays, a chef-driven menu, hand-crafted cocktails, music, corporate and social event spaces, and more. Topgolf venues entertain more than 20 million guests annually at nearly 60 locations across the U.S. and internationally.

ABOUT SEAL: SPORTS ENTERTAINMENT ASIA, LTD., HONG KONG (SEAL)
SEAL, the exclusive developer and franchisee for Topgolf across Greater China, was founded and is led by the principals of Parkview Entertainment & Leisure, JLM Financial Partners (JLM) and Chaucer Global. Parkview Entertainment & Leisure was founded by Tony Hwang of the Parkview group, who serves as the Chairman of SEAL. JLM, led by Larry Meyer and Trey Owen, is an Austin, Texas based private investment firm focused on multi-unit and scalable businesses in the U.S. and Asia with a primary focus on health and wellness, beauty, lifestyle/entertainment, as well as recreation. Chaucer Global, whose founder Joe Canterbury helped expand Starbucks across Asia and the world, invests in and helps expand high potential consumer & lifestyle brands across the U.S. and Asia.

Media Contact:
Kara Barry
Head of Communications
Ph: 214-501-5028
E-mail: press@topgolf.com

SOURCE Topgolf Entertainment Group

Additional assets available online: Photos (1)
http://press.topgolf.com/2019-11-12-Topgolf-Entertainment-Group-Announces-Major-Expansion-in-Asia-ThroughNew-Franchise-Partnership

JLM Financial Partners and Eagle Merchant Partners Sell United PF Partners to American Securities
Largest, Fastest-Growing Area Developer Within the Planet Fitness System Acquired by New York Private Equity Firm

ATLANTA, Jan. 6, 2020 /PRNewswire/ — American Securities, a leading U.S. private equity firm, has acquired United PF Partners (“United PF”), the largest and fastest-growing area developer within the Planet Fitness system, from JLM Financial Partners and Eagle Merchant Partners.

Headquartered in Austin, Texas, United PF serves more than 1 million members across more than 160 locations in 14 states. United PF was founded in November 2016 through the consolidation of five leading Planet Fitness franchisee groups. It has nearly tripled its club count through a successful organic and M&A growth strategy.

“We are very excited to partner with American Securities as we seek to continue to expand our platform through numerous growth avenues,” said Trey Owen, CEO and Founder, United PF. “JLM Financial Partners and Eagle Merchant Partners gave us the support and the space to be the best Planet Fitness operators in the system, while making it possible for us to expand our geographic footprint and introduce more health-conscious members to the Judgement Free Zone®.”

Planet Fitness is one of the largest and most prolific franchisors of fitness centers in the United States. As of Sept. 30, 2019, Planet Fitness had more than 14.1 million members and 1,899 clubs in the 50 states, the District of Columbia, Puerto Rico, Canada, the Dominican Republic, Panama and Mexico. The company’s mission is to enhance people’s lives by providing a high-quality fitness experience in a welcoming, non-intimidating environment, called the Judgment Free Zone®.

Larry Meyer, Chairman, JLM Financial Partners, added, “As strong proponents of the growing fitness and wellness market, we are extremely proud of United PF’s growth and success during our investment. Trey Owen and his team have been excellent partners, outstanding stewards of the Planet Fitness brand and we wish them continued success.”

“Our partnership had a clear vision to invest in Planet Fitness as the market leader,” said Andrew Hirsekorn, Partner, Eagle Merchant Partners. “In partnership with JLM and under Trey Owen’s strong leadership, we were able to build a top tier management team, acquire additional Planet Fitness markets and build new clubs in attractive whitespace.”